The risk factor is so high, that the even places of leisure activities such as shopping malls, hotels, stores are on high security alerts. Overall, it has left the com man with feelings of uncertainty, distrust, sadness and loss; greatly affecting the economic scenario as well.

With the rise in such terrorist attacks and the elevated level of threat across the world; Industry professionals are speculating that, such terrorist attacks may give a boost to online sales. Let us explore this thought further. Though apparently a paradox, it appears to be a valid deduction based on the current situation. Such attacks have furthermore raised the security levels across every major country. Terror strikes are not restricted to a single community or religion but encompass the entire world. Terror Attacks May Boost Online Sales Today, Terrorism is a global issue. Fear Vs Buying behaviour Studies have specifically investigated how that, in the past, fear for personal safety has impacted consumer behavior.

For Instance, the recent multiple shootings in NewYork at the immigration centre in Binghamton and the last year terrorist attacks in Mumbai --the financial capital of India, that targeted both Indians and foreigners.